We are design and technology industry veterans, each having worked with some of the world’s most iconic brands and agencies. With Cylndr, we have created a boutique firm that has no “managers.” All of our work is done by our principals, so every client benefits directly from our decades of creative, strategic and technical expertise.

Rich Pasqua
Founder & Chief Creative Officer

A creative leader with a background in branding and a deep understanding of digital and emerging technologies. Richard excels in developing high performing connected brands that deliver memorable customer experiences.

At the heart of all memorable customer experiences lies great story telling, Richard loves to connect customers to products and services through rich digital experiences that amplify those carefully crafted brand stories. Richard has helped extend brand stories in the digital space for some of the most iconic brands including: American Express, Newsweek, Nickelodeon, HP, Bloomberg, Four Seasons, HNTB, SONY, Universal Studios, SAP, LexisNexis, John Hopkins University, MTV Networks, The Y, Bank of America, CBS, Hugo Boss, Altoids, Mattel, Hitachi, IMS Health, BMG Music group, Hamptons Magazine, and Mattel.

In his professional life prior to Cylndr Rich spent several years as Executive Creative Director at FutureBrand and Siegel+Gale both world-renowned global branding firms. Rich has also lead the Nickelodeon Digital studio where he developed award-winning teen interactive websites and story-driven games, building the Nickelodeon properties into the most popular destinations on the web for kids and parents as well as the most lucrative and award-winning properties in the portfolio of parent company, Viacom.

Richard grew up in New York and studied at Long Island University, CW Post where he graduated with a Bachelor of Fine Arts in graphic design.

Ronnie Peters
Partner & Digital Innovation Lead

For over 20 years Ronnie Peters has been working as a digital user experience designer and creative director, for some of the largest media, financial, entertainment, and technology companies in the world. He is founder and creative director at 360 Design, a New York City based digital design firm. Solutions for 360 clients result in websites, web apps, mobile apps, social media and digital strategies. A selection of clients includes such brands as Accenture, American Express, Ameriprise, Architectural Digest/Conde Nast, Harper Collins, McGraw-Hill, Merrill Lynch, Morgan Stanley, OfficeDepot.com, The New York Times.com, Time, Inc. and The Hospital for Special Surgery.

Over the years Ronnie has designed over 20 iPhone, iPad, and Android mobile applications, for such brands as South Beach Diet, Jillian Michaels, Denise Austin and Joy Bauer. The applications have been installed on over 6 million devices and receive over 21 million uses per month, and have all been in the top 100 in their respective categories.

Ronnie Peters was Creative Director at Bertelsmann and for Time Warner’s New Media division, responsible for the design of over 20 websites, including Time, Money, Fortune, Entertainment Weekly, People, Teen People, LIFE, Zagat Survey.

He has a Masters Degree with honors from the Rhode Island School of Design (RISD) and an undergraduate degree in graphic design and film making from the University of Canterbury in New Zealand. He has taught design at The Rhode Island School of Design and has been a visiting lecturer at Parsons, Hongik University in South Korea, and he has spoken at the AIGA (American Institute of the Graphic Arts), ICOGRADA and Seybold conferences. Some of his award-winning work has been published in magazines and books throughout the world.

Steve Santangelo
Lead Strategist & Head of Content

Steve is passionate and multifaceted branding professional, responsible for all brand strategy, verbal identity and content development.

His thirty-plus years of experience comprise brand strategy, corporate communications, content development, market research, digital strategy, performance analytics and advertising across a range of industries. Most recently, Steve was Chief Strategy Officer at NY- and London-based boutique brand consultancy Straightline, where he led engagements for ABB, Allergan, Endologix, SIXCAP and Walgreens Boots Alliance.

Prior to Straightline, Steve was Senior Director of Consulting at MBLM, where he developed MBLM’s brand intimacy study, which highlighted how people form relationships with brands. Steve also led engagements for UL, the Dubai Trade Centre District (One Central) and the Abu Dhabi National Oil Company. Additionally, Steve was director and senior director of strategy, respectively, at Siegel+Gale and Futurebrand, he headed global branding programs for HP, SAP, St. Lucia, Qatar, McGraw Hill, and Macquarie.

Steve has a BA from the University of Virginia with a double major in Philosophy and Government Studies. Steve lives in Queens with his wife, where he pursues his other passions: travel, cooking, swimming, hiking and writing.

Graham Dockrill
New Business & Venture Capital Lead

Graham is a highly motivated and results driven business lead with over 20 years experience in the digital business. Founder of several hi-tech start-ups with a proven track record in time critical innovation and implementation.

He has vast experience with the start up sector, with the ability to connect the right people throughout the new product business and development process.

Graham has strong leadership skills, with experience including management of technical and sales teams, coordination of complex programs across business groups, and contributions to corporate development and business strategy. Self-starter with leadership asserted by motivating teams across complex and multi-disciplinary projects. Exceptional networker and facilitator of relationships. Excellent ability to identity opportunities, build trust and long term relationships at the C-Suite level.